Email marketing has become a powerful tool for businesses to connect with customers. In fact, according to MarketingSherpa, email marketing generates $17.4 billion in annual revenue for US marketers alone.
There are literally hundreds of email marketing services out there that each promise to deliver something different from the other.
When choosing a platform for collecting subscribers, organizing addresses and sending emails, it can feel like there are a million options. In order to clear through the haze, SCXN suggests a frame of reference for selecting the perfect place for keeping vital contacts in an orderly manner and nailing very sharp looking email campaigns.
For over a decade now two names dominate the email campaign space: Mail Chimp and Constant Contact. MailChimp is a free email marketing service that offers powerful automation features. You can create beautiful emails with templates, track “opens” and “clicks”, send bulk campaigns, and much more. Constant Contact, on the other hand, is a paid email marketing service that offers great tools for building your lists and sending personalized emails. Their campaign builder makes it easy to automate your entire workflow, and they offer rich Newsletter editing tools.
Two well-loved alternatives to MailChimp or Constant Contact are Sendgrid and Campaign Monitor. Sendgrid is a cloud-based email service provider that offers unlimited free accounts to send emails. You can use their platform to create campaigns, track opens, clicks, bounces, and unsubscribes. Their platform is simple to use and they have a great API that makes it easy to integrate with third party applications. Campaign Monitor is a web-based marketing automation tool that helps businesses manage their email marketing campaigns. It’s a complete solution that includes landing pages, autoresponders, social media management, analytics, and more. It’s perfect if you want to automate your entire marketing funnel. These are just two second runners-up.
In choosing one of these companies to handle your email marketing, it may not feel helpful that the list of competitors in the email campaign/social media content management field is growing by factors of ten every day.
Ultimately, what is the SCXN Choice Platform for email marketing?:
At the time of writing this, MailerLite, a company which has operated out of Lithuania since 2010, offers a service-product that combines the best functionality and aesthetic of the top two names mentioned earlier, MailChimp or Constant Contact. What really sold SCXN on MailerLite was its crisp out-of-the-way UI similar to MailChimp and very stripped-back features with email campaigns at the heart. Plus in addition to its premium subscription plans which are excellent for enterprise-level heavy-lifting, MailerLite also offers a cost-free entry-tier that their customers can scale-up later.
What’s right for you?
After you have a shortlist of potential platforms and it seems like they’re all the same at that point, be confident in letting your gut and cultural preferences guide you. For instance, SCXN is a modern and straight-forward brand. In the end, it was decided that MailerLite, with its clean, action-oriented layout was a perfect match. In a sense, it could be said that SCXN just “went with it” based on feel. And that’s OK. Remember, if implemented properly, these services can be changed at anytime by simply backing up ones own records and reuploading them somewhere else. There’s always an open door, so feel free. Anything can be changed. Rather than pacing back-and-forth on this decision, it’s better to forge ahead and channel that kinetic energy into publishing good content.
In conclusion, with so many platforms to choose from, some characteristics stand-out while others don’t necessarily. SCXN offers a methodical yet common-sense approach to deciding what’s best for your business and personal needs. Consider starting with a framework for evaluating the various tools that are out there and then narrowing down to the right course. Remember there are alternatives to the big names. Some services offer unique widgets or add-ons that the others might not.
For SCXN, simplicity of the UI was essential.
We wanted sitting down to publish periodical emails to be something very very very pain-free, and dare we suggest, pleasurable if at all possible! With that criteria in mind, SCXN came to the conclusion that MailerLite fit the bill. But again, take some time to assess your goals and then let the features speak for themselves.
Best wishes,
Key Takeaways:
- A handful of brands stand out in the ever-growing field of email campaign management
- Evaluate your your goal in order to assess the tools you require
- Anything can be changed so forge ahead
Email marketing has become a powerful tool for businesses to connect with customers. In fact, according to MarketingSherpa, email marketing generates $17.4 billion in annual revenue for US marketers alone.
There are literally hundreds of email marketing services out there that each promise to deliver something different from the other.
When choosing a platform for collecting subscribers, organizing addresses and sending emails, it can feel like there are a million options. In order to clear through the haze, SCXN suggests a frame of reference for selecting the perfect place for keeping vital contacts in an orderly manner and nailing very sharp looking email campaigns.
For over a decade now two names dominate the email campaign space: Mail Chimp and Constant Contact. MailChimp is a free email marketing service that offers powerful automation features. You can create beautiful emails with templates, track “opens” and “clicks”, send bulk campaigns, and much more. Constant Contact, on the other hand, is a paid email marketing service that offers great tools for building your lists and sending personalized emails. Their campaign builder makes it easy to automate your entire workflow, and they offer rich Newsletter editing tools.
Two well-loved alternatives to MailChimp or Constant Contact are Sendgrid and Campaign Monitor. Sendgrid is a cloud-based email service provider that offers unlimited free accounts to send emails. You can use their platform to create campaigns, track opens, clicks, bounces, and unsubscribes. Their platform is simple to use and they have a great API that makes it easy to integrate with third party applications. Campaign Monitor is a web-based marketing automation tool that helps businesses manage their email marketing campaigns. It’s a complete solution that includes landing pages, autoresponders, social media management, analytics, and more. It’s perfect if you want to automate your entire marketing funnel. These are just two second runners-up.
In choosing one of these companies to handle your email marketing, it may not feel helpful that the list of competitors in the email campaign/social media content management field is growing by factors of ten every day.
Ultimately, what is the SCXN Choice Platform for email marketing?:
At the time of writing this, MailerLite, a company which has operated out of Lithuania since 2010, offers a service-product that combines the best functionality and aesthetic of the top two names mentioned earlier, MailChimp or Constant Contact. What really sold SCXN on MailerLite was its crisp out-of-the-way UI similar to MailChimp and very stripped-back features with email campaigns at the heart. Plus in addition to its premium subscription plans which are excellent for enterprise-level heavy-lifting, MailerLite also offers a cost-free entry-tier that their customers can scale-up later.
What’s right for you?
After you have a shortlist of potential platforms and it seems like they’re all the same at that point, be confident in letting your gut and cultural preferences guide you. For instance, SCXN is a modern and straight-forward brand. In the end, it was decided that MailerLite, with its clean, action-oriented layout was a perfect match. In a sense, it could be said that SCXN just “went with it” based on feel. And that’s OK. Remember, if implemented properly, these services can be changed at anytime by simply backing up ones own records and reuploading them somewhere else. There’s always an open door, so feel free. Anything can be changed. Rather than pacing back-and-forth on this decision, it’s better to forge ahead and channel that kinetic energy into publishing good content.
In conclusion, with so many platforms to choose from, some characteristics stand-out while others don’t necessarily. SCXN offers a methodical yet common-sense approach to deciding what’s best for your business and personal needs. Consider starting with a framework for evaluating the various tools that are out there and then narrowing down to the right course. Remember there are alternatives to the big names. Some services offer unique widgets or add-ons that the others might not.
For SCXN, simplicity of the UI was essential.
We wanted sitting down to publish periodical emails to be something very very very pain-free, and dare we suggest, pleasurable if at all possible! With that criteria in mind, SCXN came to the conclusion that MailerLite fit the bill. But again, take some time to assess your goals and then let the features speak for themselves.
Best wishes,
Key Takeaways:
- A handful of brands stand out in the ever-growing field of email campaign management
- Evaluate your your goal in order to assess the tools you require
- Anything can be changed so forge ahead
by Kai Lavatai
Choosing An Email Marketing Platform
Email marketing has become a powerful tool for businesses to connect with customers. In fact, according to MarketingSherpa, email marketing generates $17.4 billion in annual revenue for US marketers alone.
There are literally hundreds of email marketing services out there that each promise to deliver something different from the other.
When choosing a platform for collecting subscribers, organizing addresses and sending emails, it can feel like there are a million options. In order to clear through the haze, SCXN suggests a frame of reference for selecting the perfect place for keeping vital contacts in an orderly manner and nailing very sharp looking email campaigns.
For over a decade now two names dominate the email campaign space: Mail Chimp and Constant Contact. MailChimp is a free email marketing service that offers powerful automation features. You can create beautiful emails with templates, track “opens” and “clicks”, send bulk campaigns, and much more. Constant Contact, on the other hand, is a paid email marketing service that offers great tools for building your lists and sending personalized emails. Their campaign builder makes it easy to automate your entire workflow, and they offer rich Newsletter editing tools.
Two well-loved alternatives to MailChimp or Constant Contact are Sendgrid and Campaign Monitor. Sendgrid is a cloud-based email service provider that offers unlimited free accounts to send emails. You can use their platform to create campaigns, track opens, clicks, bounces, and unsubscribes. Their platform is simple to use and they have a great API that makes it easy to integrate with third party applications. Campaign Monitor is a web-based marketing automation tool that helps businesses manage their email marketing campaigns. It’s a complete solution that includes landing pages, autoresponders, social media management, analytics, and more. It’s perfect if you want to automate your entire marketing funnel. These are just two second runners-up.
In choosing one of these companies to handle your email marketing, it may not feel helpful that the list of competitors in the email campaign/social media content management field is growing by factors of ten every day.
Ultimately, what is the SCXN Choice Platform for email marketing?:
At the time of writing this, MailerLite, a company which has operated out of Lithuania since 2010, offers a service-product that combines the best functionality and aesthetic of the top two names mentioned earlier, MailChimp or Constant Contact. What really sold SCXN on MailerLite was its crisp out-of-the-way UI similar to MailChimp and very stripped-back features with email campaigns at the heart. Plus in addition to its premium subscription plans which are excellent for enterprise-level heavy-lifting, MailerLite also offers a cost-free entry-tier that their customers can scale-up later.
What’s right for you?
After you have a shortlist of potential platforms and it seems like they’re all the same at that point, be confident in letting your gut and cultural preferences guide you. For instance, SCXN is a modern and straight-forward brand. In the end, it was decided that MailerLite, with its clean, action-oriented layout was a perfect match. In a sense, it could be said that SCXN just “went with it” based on feel. And that’s OK. Remember, if implemented properly, these services can be changed at anytime by simply backing up ones own records and reuploading them somewhere else. There’s always an open door, so feel free. Anything can be changed. Rather than pacing back-and-forth on this decision, it’s better to forge ahead and channel that kinetic energy into publishing good content.
In conclusion, with so many platforms to choose from, some characteristics stand-out while others don’t necessarily. SCXN offers a methodical yet common-sense approach to deciding what’s best for your business and personal needs. Consider starting with a framework for evaluating the various tools that are out there and then narrowing down to the right course. Remember there are alternatives to the big names. Some services offer unique widgets or add-ons that the others might not.
For SCXN, simplicity of the UI was essential.
We wanted sitting down to publish periodical emails to be something very very very pain-free, and dare we suggest, pleasurable if at all possible! With that criteria in mind, SCXN came to the conclusion that MailerLite fit the bill. But again, take some time to assess your goals and then let the features speak for themselves.
Best wishes,
Key Takeaways:
- A handful of brands stand out in the ever-growing field of email campaign management
- Evaluate your your goal in order to assess the tools you require
- Anything can be changed so forge ahead